对广告中误导行为的法律思考

Some Reflections on Misleading Conduct in Advertisment

在当前广告市场中,误导行为成为商家引诱消费者购买商品或接受服务的一种不规范手段,但我国广告法在对误导行为的界定和惩罚方面存在诸多纰漏。本文对广告误导行为进行了界定,同时针对广告误导行为的法律规制进行了分析和探讨,提出一些建设性的意见。本文认为,我国应当完善有关误导的法律规定,促进广告业的健康发展,维护消费者的权益。

The misleading conduct is illegal and it exists widely in modern society. Comparing with it the Chinese legislation concerned is not perfect. The author defines it in four aspects and analyzes the problems in the PRC Advertise Law. In the end the author gives some advice.