摘要
市场调查是一种在国外和我国经济发达城市很常见的营销工具,文章通过研究和分析我省企业界市场调查的情况,全面认识市场调查的认识误区,提出了更新观念、纳入决策程序、处理好经验与调查的关系等具有实际操作意义的对策。
Market survey is a common marketing tool in the well- developed economy cities abroad and home.By studying and analyzing the several long- standing mistaken such as upgrading ideas; setting in the strategic procedure;dealing with the relationship between experience and survey,etc.
出处
《山西经济管理干部学院学报》
2005年第2期32-33,共2页
Journal of Shanxi Institute of Economic Management
关键词
市场调查
认识误区
应用对策
<Keyword>Market Survey
Long-standing Mistaken Idea
Countermeasure