从文化差异看商标翻译的方法及原则

Methods and principles of trade mark translation in cultural differences

在翻译学习和实践中,了解不同文化之间的差异并且能够灵活地认知和运用这些文化是非常重要的,尤其是在商标语的翻译中,是有相应的方法与原则的。

It is important to understand cultural differences and apply them to translation practice in translation study and practice.Especially in trade mark translation there are some revelant methods and principles.