盘点2005年上半年国内果汁市场动态——各大品牌群雄逐鹿

Probe Into the Juice Market Trend for the First Half 2005-Fierce Competition Among Brand Names

正如业内人士所说,国内饮料市场在经历了碳酸饮料时代、饮用水时代、功能性饮料和茶饮料时代之后,现在已悄然进人果汁饮料时代.近几年来果汁市场各品牌之争战愈演愈烈,抑或推陈出新,或是强强联合,均意在扩大影响以夺得国内果汁市场得霸主地位.

As stated in the beverage circle, China's beverage market is increasingly characterized by juice beverage after experiencing carbonic acid, purified water, functional beverage and tea beverage era. In recent years, various brand names of the juice beverage, by launching new products or merging with powerful players, are vying for landing on the market. All these are to expand their market share for topping other competitors in Chinese juice beverage market.