创意型企业产品特征及其生产决策研究

An Analysis on Characteristics of Spiritual Products and Behavior of Firms

本文讨论了精神产品的特点,界定了准精神产品、泛精神产品和创意型企业的概念,分析了精神产品的价值形成过程及其与物质产品价值形成的差异。文章指出创意型企业的人力成本、宣传成本和研发成本在总成本中占的比例都较高,并讨论了它在生产可能性曲线、供给曲线和生产决策等方面特殊的特点和规律。

This paper attempts to explore the characteristics of spiritual products,and define the creative enterprises,yielding the findings that the cost on labor,advertisement and research-development make up most of the total cost. Furthermore,compared to the traditional industrial products,the spiritual products demonstrate their peculiarities in terms of their cost composition,production possibilities,their supply curve,and the behavior of firms.