浅议科技期刊的选题策划

Brief Discussion on Selection of Titles and Layout of a Journal of Science and technology

剖析了影响科技期刊选题策划的三个主要因素:科技期刊二重性,办刊宗旨和读者的需求。指出为了提高科技期刊的质量,充分发挥科技期刊的作用,必须做好科技期刊的选题策划工作,并提出做好科技期刊选题策划工作要突出办刊特色,适应不同读者群体的阅读需要,走市场化的经营道路,选题突出科技期刊的特点,栏目策划要多样化。

The paper discusses three key elements affecting selection of titles and layout of a journal: Dual character of a journal of science and technology; Purpose of publishing a journal; Readers needs. It indicates that attention must be paid to the selection of titles and the layout of a journal of science and technology so that the quality of a journal would be improved and bring its role into a full play. Finally, It is suggested that a characteristic of a journal should be highlighted in the selection of titles and the layout of a journal in order to cater for the needs of different readers, that the selection of titles should stress the feature of a journal of science and technology, that the publication of a journal should marketerized and that the layout of the content should be diversified.