基于服务理念的保险营销策略研究

The Marketing Tactics of Insurance Based on Service Theory

在经济全球化背景条件下,保险市场的自由化趋势越来越明显,这既为保险营销提供了新的发展空间和发展方向,也对我国中资保险公司现行的营销模式提出了严峻的挑战。只有积极地更新保险营销理念、营销战略及模式,才能使中资保险公司在未来的竞争中立于不败之地。

On the background of the economic globalization, the liberalization trend of the insurance market is more and more obvious, this has already offered new developing space and direction for marketing insurance and proposed the severe challenge to the marketing mode that the Chinese-funded insurance company is current too, so To renew the marketing idea of newer insurance , marketing strategy and mode actively could make the Chinese-funded insurance company to establish in an unassailable position in the future competition