摘要
本文研究了跨国并购的成因以及特点,重点分析了欧洲市场整合引起的跨国公司短期、长期战略的调整,以及对市场结构的影响。
This article studies the motives and the characteristics of the transnational mergers and acquisitions( M&A) in Europe,and analyses the regulation of the short-and long-term strategy of the transnational companies caused by the integration of the Eu-ropean market and its influence on the market structure.
出处
《浙江树人大学学报》
2005年第4期29-32,共4页
Journal of Zhejiang Shuren University
关键词
跨国并购
并购动因
市场结构
transnational M&A
motives of M&A
market structure