金华市旅游社会承载力研究

STUDY ON THE TOURISM SOCIAL CAPACITY IN JINHUA

采用社会学民意调查的方法,对金华市内常住居民及旅游者进行了随机抽样调查,通过调查结果的统计分析和旅游社会容量评价指标体系的确立,认为金华市旅游社会容量的潜力较大,城市建设、城市形象、城市旅游是挖掘旅游社会承载力的关键。

We adopted the way of sociology public opinion poll in this paper. We've made a random sample for residents and tourists in Jinhua city. Through the statistical analysis to the investigate result and the establishment of tourism social capacity evaluation index system, we considered that the potential of tourism social capacity is very big in Jinhua city. The key of exploiting tourism social capacity in Jinhua city is city construction, city image, city tourism.