摘要
什么样的产品/服务适合在互联网上销售,或者适合一个具体的电子零售体系环境,现阶段并没有一个完整的评价体系来加以判断。通过考察电子零售的各个环节,挖掘对产品特性起作用的因素,建立起一套判断和优选电子零售产品的评价体系,并介绍了每个指标的具体含义。
What kinds of products/services are suitable for on-net sale or for a specific environment of a certain e-retail system can still not be judged by a systematic theory available currently. Through examining each phase in e-retail and mining the factors which make the characters of products work, an evaluation index system to judge and select the e-retail products was proposed, and the content of every index discussed.
出处
《管理学报》
2005年第4期470-475,共6页
Chinese Journal of Management
基金
国家自然科学基金资助项目(70271031)
中国博士后基金资助项目(2003034481)
关键词
电子零售
产品选择
评价指标体系
e-retail
product selection
evaluation index system
