摘要
本文采用问卷调查和访谈的方式,调查了北京6个郊区乡镇(村)的农民,研究了农民科技信息获取渠道的现状。结论包括:农民信息获取渠道主要是大众传媒;人际传播中起主要作用的是邻居;农业服务中心和农村远程教育的作用是互补的。
Questionnaire and interview were applied on investigating rural area of the Beijing suburb to analyze the farmers' technique information outlet. Conclusions of this research are summarized as follows: The mass media is the main source of the farmers. The neighbors play an important role in the individual diffusion. The agriculture service and rural distance education are both important during the farmers' information source.
出处
《农业网络信息》
2005年第7期50-51,61,共3页
Agriculture Network Information
关键词
科技信息
大众传播
人际传播
农民
Technique information
Mass media
Individual diffusion
Farmers
