营销理论发展历程中的转变及其影响

The Transition and Influence in the Evolution Course of the Marketing Theories

伴随着环境的变迁和理论研究的深入,营销理论在百年的发展历程中主要在三个方面发生了较大的转变。正是这些转变赋予了营销学更大的发展和延伸的空间,从而使得理论日益丰富,并且对营销实践具有更强的指导意义。

with the changes of environment and further research, three larger transitions regarding marketing theories have tak- en place in the one hundred's evolution course. All these transitions contribute to marketing more development and extension space. Moreover, the theories of marketing are more abundant and have more magnificent guidance to the practice of marketing.