6ELENA D B,MUNUERA-ALEMAAN J L.Development and validation of a brand trust scale[J].International Journal of Market Research,2003,45(1):35-53.
7LAZELERE R E,HUSTON T L.The dyadic trust scale:toward understanding interpersonal trust in close relationships[J].Journal of Marketing&Family,1980,42(3):596.
8TULIN E.JOFFRE S.Brand equity as a signaling phe nomenon[J].Journal of Consumer Psychology,1998,7(2):131-157.
9ARJUN C,MORRIS B H.The chain of effects from brand trust and brand affect to brand performance:the role of brand loyalty[J].Journal of Marketing,2001,65(1):81-93.
10HIDER ALI,BIRLEY S.The role of trust in the market ing activities of entrepreneurs establishing new ventures[J].Journal of Marketing Management,1998(14):749-763.