促进中国体育产业集群发展的思考

On Promoting Physical Education Industry Group in China

中国体育产业刚刚起步,如何使体育产业以全新的姿态进入市场,迅速发展起来?体育产业像其他产业一样,形成集群,发挥集群经济所特有的群体竞争优势和集聚发展的规模效益,不仅有其必要性,而且是可行的,它可以通过体育龙头企业的集群发展、体育专业市场的集群发展、体育俱乐部的集群发展等模式提升体育产业的综合竞争力,从而推动体育产业的进一步发展.

The sports industry in China has just got off its start, and how to bring it into the market with a bran-new guise so as to have a quick development is a problem. In this paper, the author holds the idea that like other industries, it is necessary and feasible for the sports industry to be clustered and to bring the clustered economic competitive advantage and the scale effect into full play. The farther development of comprehensive competitive strength of sports lies in the clustered development of the dominant enterprise of sports, the specialized market of sports, and the clustered development of the sports club.