摘要
波特竞争模型是行业结构分析一种方法,利用波特竞争模型基本竞争力量如新加入者、购买,供应者及行业中现有竞争之间的抗衡等来分析国内彩电行业环境,最后提出彩电业虽然激烈但前景看好。
Porter Competition Model is an analysis way on trade structure.Through analyzing trade environment of Color TV under the competition powers of Model such as newcomers, buyers, suppliers and competitors, writer points out that the contest is sharp but there is a bright future.
出处
《农业与技术》
2005年第3期170-172,共3页
Agriculture and Technology
关键词
波特竞争模型
经营环境
彩电行业
前景
Porter Compertiton Model
management environment
Color TV trade
Future
