对中国景区门票价格制定的思考

Consideration on Pricing Tourist Attractions in China

文章总结了不同类型门票价格的制定原则以及门票价格的作用,并据此对中国景区门票价格制定的现状问题进行了阐述和分析,指出中国大部份景区在制定价格时没有充分发挥门票价格的作用,以国家公园为代表的资源型景区的门票收入分配问题也成为业内关注的焦点。最后,文章从定价理念、规范化管理和增强景区综合赢利能力等三方面提出了建议。

The article summarizes many different tickets'pricing principle and function, analyzes the present situation of Chinese tourist ticker pricing and points out there are some problems, which are do not be given free rein to the function of tick-ets'price in the ticker pricing and the ticket income distribution represented by the nation garden is unreasonable. In the end, the article submits the suggestions from three aspects, i. e., the idea of pricing, normative management and adding the general profit earning capacity.