摘要
文章分析了在四大国有商业银行现行竞争态势下,如何建立和完善个人银行业务营销体系提供一些思路和建议。
Based on the current market environment,will discuss the actual competition situation of the four biggest state-owned commercial banks in terms of business development strategy.this article provides some suggestion for constitute and consummates the sales system of the commercial bankspersonal banking sector.
出处
《华东经济管理》
2005年第7期102-103,共2页
East China Economic Management
关键词
个人银行业务
战略
竞争
<Keyword>personal banking services
strategy
competition
