中国移动建立农村市场客户品牌的思考

Thinking of China Mobile Setting up Rural Marketing

面对农村移动通信市场快速增长的情况,中国移动有必要先于其他竞争对手,整合现有农村市场杂乱的本地品牌,建立一个鲜明的针对农村市场的全国性品牌,并以该客户品牌作为拓展农村市场的重要手段。文章拟对中国移动开拓农村市场的重要性以及建立针对农村市场的客户品牌的可行性和策略进行粗浅探讨。

With the fast development of the rural market,it is something urgent for China Mobile to set up a nationwide product that will be more suitable for the rural consumers.Only in this way can China Mobile be absolutely superior in this field.This article mainly talks about the importance of the rural market from China Mobile,and it also talks about the feasibility and tactics of setting up the rural market.