摘要
贵州虽然具有丰富的旅游资源,但其旅游业的发展与周边省市区相比却有巨大的差距,其主要原因在于旅游景区经营理念落后,市场定位泛化,经营效果不理想。解决贵州旅游景区营销问题,需从市场的选择、市场的定位入手,搞好旅游景区营销,把资源优势转化为经济优势。
Despite rich tourist resources, Guizhou lags far behind neighboring provinces, municipalities and autonomous regions in the development of tourism.The main reasons are backward management conception,vague market positioning and poor business performance in tourist areas.In order to solve the problem of marketing,it is necessary to proceed from choice and positioning of market,strengthen marketing of tourist areas,and transform resource advantage into economic advantage.
出处
《贵州财经学院学报》
2005年第4期76-78,共3页
Journal of Guizhou College of Finance and Economics
关键词
旅游景区
营销
产品定位
贵州
tourist area
marketing
product positioning
Guizhou
