4Kotler, Philip. Marketing Management, Analysis, Planning, Imple- mentation and Control (9^the ed.) [ M]. Upper Saddle River, NJ.Prentice Hall International, Inc. , 1997.607.
5Martin, I. M. and S. Eroglu. " Measuring a Multi - dimensional Con- struct . Country Image "[ J ]. Journal of Business Research, 1993, ( 28 ) . 193.