向奢侈品学管理

Leam Managment From Luxury

家族企业,手工制造,小众梢售,这就是奢侈品企业。他们所坚持的做法并不应合当今全球经济的主流观点.不过他们的日子却要好于很多在微利线上挣扎的企业们。为富人服务并不能完全概括他们成功的经验。定价、客户关系、传播和渠道、市场、终端服务、创新、营销、组织架构、并购、扩张……顶尖企业宾利、古琦、万宝龙、星巴克、LVMH…亲身实践。百年老店们的管理经验在微利时代尤其重要。

Today,many enterprises have to face a more complicate and competitive business environment.On the one hand, consumers are wealthier and they are willing to pay a higher price for better-qualified products and services;on the other hand,however,they become pickier.For luxury enterprises, nevertheless,the environment is never unfamiliar.Therefore, no matter that you are in an industry related with luxury or not,you need to learn the managerial experience of those luxury enterprises with more than a hundred years of history. It is especially important in an era of low profit margins.