试论包装的弹性特性

On the Bounce Feature of Packaging

市场经济使商品的价值得到充分体现,也使包装的效能得到充分体现。在市场经济环境中,几乎所有商品都受益于包装的弹性特性。本文从包装促进商品竞争的途径、包装弹性特性的概念、包装弹性特性对商品价格弹性的影响等方面阐述了包装的弹性特性对实现商品价值和使用价值的影响。

Market economy helps make a full show of goods value. So does the effect of the package itself. The author confirms that in the market almost every kind of goods benefits much from the bounce and flexibility of packaging. Therefore the article makes a deep insight into the ways of how packaging helps to compete in market,and it also tells what the flexibility features of package are , what influence has been made on the flexibility features against the price flexibility features of the goods.