中国名牌商品市场初探

On China's Well-known Brand Market

未来的中国商品市场在整体结构上将会出现一次更新,随着消费多元化、个性化、高档化、国际化趋势的增强,名牌商品将在中国商品市场上占主导地位。本文试图对名牌商品的内涵,名牌形成过程和名牌商品在中国商品市场中的地位,中西名牌意识的差异和中国名牌商品市场存在的问题以及发展中国名牌商品市场的对策等作初步探讨。

A new trend is emerging in China's market, which is typical of versification, individualization, and internationalization of the consumer goods. World famous brands of goods will therefore play an important role in China's market. The author stes forth his opinion about the nature,the formation and the position of the brand market and discusses the difference between China and the western countries, besides, possible measures to be taken for China's market are suggested.