关于多样化战略研究的一个理论框架

A Theoretical Framework for the Research on Diversification Strategy

提出了一个用于系统地研究多样化战略问题的理论框架．这个理论框架包括一般环境、产业环境、组织因素、多样化战略决策、多样化类型或程度、发展多样化的方式以及企业绩效等七个组成部分．根据这个理论框架，引入随机制宜理论，提出系统和整体地研究多样化战略的方向．

A theoretical framework is developed to investigate systematically the diversification strategy.This framework includes the general environment,industry factors,organisation factors,decision making,divbrsification types or extents and mode and firm performance. Based on the framework and introducing in thecontigency theory,a directional proposal is pur forward for the systematic research on diversification strategyin future.