摘要
本文在指出当今广告存在战略观念不强等几个问题的基础上,从广告整体策划、广告艺术性及广告定位原则入手,对其对策进行了初步分析和探讨。
To develop the advertising industry , there are some problems to be solved yet , such as advertising agencies' failure to pay great enough attention to advertising strategy. Based on a discussion about the planning, the artistic effect and the location principle of advertisement ,this paper advances some measures for improving purposes.
出处
《株洲工学院学报》
1995年第2期26-29,共4页
Journal of Zhuzhou Institute of Technology
关键词
广告
广告战略
广告定位
Advertisement Advertising strategy Advertising location
