摘要
提出了多样化战略类型或程度的三种应量方法，即类别法，业务／产品计数法和熵度量法，并对各种度量方法进行了评价．在此基础上，推荐应用类别法和熵度量法．
Three measurements of diversification strategy are listed and reviewed,i.e.categorical typologies,business/product count measure and entropy measure. It is suggested that categorical typologies and entropy measure should be used in strategic management research concerned with diversification strategy issues.
出处
《东北大学学报（自然科学版）》
EI
CAS
CSCD
1995年第5期551-554,共4页
Journal of Northeastern University(Natural Science)
基金
国家自然科学基金
关键词
多样化战略
连续度量法
企业
经营决策
类别法
diversification strategy,strategic management,research methodology.
