摘要
本文综合运用国际市场学原理和多目标决策的层次分析法（ＡＨＰ）和理想点法（Ｉｄｅａｌｍｅｔｈｏｄ）。建立了研究我国某类出口商品重点目标市场优序分析和国际市场发展战略的ＡＨＰ／Ⅰ模型，并且给出了一个应用实例（我国出口电子产品的国际市场战略研究）。
In this article, by using the international marketing theory.the AHP Method and the Ideal Method of the multiobjective decision .authors have set up the AHP/I Model for the priority analysis of the major goal market for an export commodity and the development strategies of the internaional market. Authors have also given an example in the paper to show application of the model.
出处
《管理工程学报》
CSSCI
1995年第1期1-6,66,共7页
Journal of Industrial Engineering and Engineering Management
基金
国家自然科学基金
