具有复杂需求因素的市场需求预测

DEMAND FORCASTTING OF THE MARKET INVOLVING COMPLICATE FACTORS

本文以生物制品为例介绍了利用抽样调查获取的断面数据，建立模糊线性回归模型，对具有复杂需求因素的产品市场需求进行了预测，得出了有重要价值的结论。所建立的需求预测模型，丰富了市场研究的理论与方法。

Using the biological products as an example, this article mainly introduces the method of how to forecast the market demand of the products which involve complicate demand factors. By setting up the analysis model of Fuzzy Linear Regression (FLR), the author has reached valuable conclusion and the demand forecasting model has also enriched the theory and methods of the modern marketing research.