浅谈民机市场与销售工作

Talk About Commercial Market and Sales Activities

市场无国界,民用飞机面临国际化的竞争在当今科学技术迅猛发展的时代,航空工业作为衡量一个国家高科技水平的重要标志,受到世界各国广泛的重视.世界上共有4O多个国家和地区拥有航空工业,民用飞机的市场竞争异常激烈.每个国家、每家飞机制造厂商都不仅面临着国内的竞争,而且面临着国际范围的竞争.闭关自守或封闭市场都是不可能的.要成功地发展民用飞机,必须同时立足于国内和国际两个市场.国外的经验证明,许多成功的机种。

If manufacturers want to develop a successful commercial aircraft , they must make it enter both domestic and international market as much as possible . As Chinese 100-seat aircraft launched, the aviation industry must pay attention to marketing activities including setting up marketing department and focusing on researches in market information , market forecast , market exploration and sales. Aircraft leasing is a effective way which can promote commerciael aircraft sales . Chinese manufacturers must jointly found a first aircraft leasing company in China with financial organizations. Besides, it is necessary to train a lot of world-class sales experts.