广告宣传的误区、产生根源及其创作艺术

The Wrong Area of Advertisement,Its Produced Roots and Its Artistic Creation

当前，在我国广告宣传界存在着一些令人担忧又亟待解决的问题。本文诉说了广告宣传误区的种种形式，探讨和分析了产生误区的根源在于：法盲、文化素质偏低、管理软弱、见利忘义等。文章提出了使广告走出误区的对策，并用较大篇幅论证了现代广告宣传的创作艺术，提出优秀的广告无一不是现代写作学与美学的交融精品。

In the present days, there are many problems that are worrysome and shall be solvedin no time in ad area. The bode tells us various forms in the wrong ad area, and also discussesand analyses the roods Prepuced in the wrong ad area which lies in the blindness in laws, culturalquality on the low side and weakness in management and ungratefulness at the sight of money,etS. The article puts forward the countermestire how to bring the ad back to the right track andgiVeS wide coverage to Prove the creating skill in ad and indicates none of the excellent pieces ofad is not a masterpiece combining modern writing and aesthetics.