摘要
本文基于目前广告在企业营销活动中的地位和现状，提出了充分发挥广告促销作用的一些具体措施．
This paper puts forward some concrete measure of bringing advertisement intothe full role of promoting market by analysing the status and present situation of the present advertisement business action in enterprise.
关键词
广告
商品销售
企业
营销
促销作用
advertisement,promote market propaganda effect,advertisement medium
