摘要
对网络新闻的价值进行定量研究和探索,可以把握舆论导向、提高传播效果、树立媒体声誉、产生有效激励;要根据把关性、查询性、有用性和特色性原则进行评价;建立包括新闻主题、内容、来源、文本水平、技术因素和传播效果六个方面的评价指标体系;确定了评价标准,并进行定量评价分析。
The paper conducts a quantitative research and study on the value of net news, which intends to guide consensus direction, enhance propagation effect, build media reputation and create effective motivation; it makes evaluation according to the principles of controllability, inquiring, usefulness and characteristics, establishes the Evaluation Index System including news theme, content, resource, level, technique factors and propagation effects, creates evaluation standards and conducts the quantitative evaluation analysis.
出处
《华北水利水电学院学报（社会科学版）》
2005年第3期60-63,共4页
Journal of North China Institute of Water Conservancy and Hydroelectric Power(Social Sciences Edition)
基金
河南省社会科学规划办资助项目<网络新闻宣传与管理研究>(项目号:2004XW002)
