区域红色旅游产品营销策略初探——来自湘粤赣红三角的实证分析

The Initial Sale Strategic Exploration on the Regional Red Tourism Products:practical analyses in Red Triangle Area

随着红色旅游的升温,红色旅游产品的营销已提到了议事日程。湘粤赣三角地区的红色旅游产品营销具有区位相似性、资源底蕴深厚、交通兼容并举、有政府扶持等环境特征,其产品的市场营销应选择政府举旗、适当包装、科学策划、联合促销等几大策略。

With the increase interests of red tourism, we have put the sale of red tourism products into agenda. The tourism products of XiangYueGan red triangle regions have the characteristics of regional similarity, rich resources,convenient transportations and government＇ s supports. So we should choose government＇ s supports, proper packages, scientific plan and combined promoting sale, etc. to push on the strategies.