农产品认证制度及其信号传递机制

Certification Institution of Agri-product and the Mechanisms of Signaling

农产品认证制度是一种能有效降低交易费用的制度安排,是现代农产品市场交易市场体系的重要组成部分。它既能有效地减小消费者的信息成本,又有利于农产品生产者争取更多的消费者。农产品认证制度的机理在于认证信号依据甄别机制和显示机制而形成的信号传递机制。为保证认证信号的真实性和可信性,应加强对认证机构的管理。

Different humanity hypotheses play different roles on management performance improve-ment. The hypothesis of ‘ motivational man ’, such as ‘ economic man’ or ‘ social man ’, focuses on activeness motivation,while ‘decision man’stresses motivation of the dynamic role of man and ‘knowledge man’emphasizes the activation of creativity. A full integration of the above three will highly promote management performance.