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SINOPEC’s Marketing Strategy for the 21st Century

SINOPEC’s Marketing Strategy for the 21st Century
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摘要 The article analyzes the marketing environment that SINOPEC (China PetroChemical Corporation) faces in the new century and proposes marketing strategies for SINOPEC. The marketing strategy centers on the consumer demand, brand marketing, distribution channels, marketing alliance, and e-commerce strategies. The article analyzes the marketing environment that SINOPEC (China PetroChemical Corporation) faces in the new century and proposes marketing strategies for SINOPEC. The marketing strategy centers on the consumer demand, brand marketing, distribution channels, marketing alliance, and e-commerce strategies.
作者 Niu Qibin
出处 《Petroleum Science》 SCIE CAS CSCD 2005年第3期65-68,共4页 石油科学(英文版)
关键词 SINOPEC MARKETING STRATEGY China SINOPEC, marketing, strategy, China
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