以旅游电子商务促进西部旅游业发展

To promote the development of tourist industry in West China through tourist electronic commerce

近几年兴起的旅游电子商务是旅游经济的一种新态势。旅游电子商务具有“3个元素、2个优势、3个特性”的特点。目前,旅游电子商务正在对我国旅游市场固有的市场壁垒带来革命性的冲击,旅游电子商务给西部旅游业跨越式发展带来了契机。本文研究了制约西部旅游业发展的主要因素,并探讨了旅游电子商务为西部旅游业发展带来的机遇和挑战。

Tourist electronic commerce emerges recently, which has the features of “Three Elements”, “Two Advantages” and “Three Characteristics”. Now tourist electronic commerce is undermining the market barriers in China in revolutionary manner. On the other hand, it provides a new chance for the great-leap-forward development of tourist industry in West China. The major factors of limiting the tourist development in West China are focused on firstly. And then, the chances and challenges for the tourist industry in West China are discussed from the point view of tourist electronic commerce.