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物流企业市场导向度与绩效实证分析 被引量：1

An Empirical Analysis of Relationship between Market Orientation Level and Performance of Logistics Enterprises
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摘要 采用NarverandSlater的市场导向的架构对重庆市物流企业进行了市场导向的测度,并从实证的角度通过因子分析和回归方法分析市场导向各个组成部分对物流企业绩效的影响。结果表明了市场导向的客户导向和跨功能间组织协调对物流企业绩效的提高具有明显的影响,为物流企业进行改革提供了理论依据和战略参考。 The paper has conducted an empirical study on the market orientation of logistics enterprises in Chongqing municipality based on the content construct of market orientation by Narver and Slater. Factor analysis and regression analysis have been adopted to measure the effect of each component of market orientation on the performance of the logistics enterprises. It shows that customer orientation and interfunctional coordination contribute remarkably to the performance of logistics enterprises. This result will provide a theoretical guide and strategic reference for the reform of logistics enterprises.
作者 刘小红 邵兵家
机构地区 重庆大学经济与工商管理学院
出处 《软科学》 CSSCI 2005年第4期19-22,共4页 Soft Science
基金 国家自然科学基金资助项目(70301012) 重庆大学骨干教师资助基金(20030A02)
关键词 市场导向 物流企业 绩效 实证分析 market orientation logistics enterprises performance empirical analysis
分类号 F252 [经济管理—国民经济]
  • 相关文献

参考文献10

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二级参考文献59

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共引文献30

同被引文献62

  • 1谢洪明.市场导向与组织绩效的关系——环境与组织学习的影响[J].南开管理评论,2005,8(3):47-53. 被引量：20
  • 2谢洪明,刘常勇,陈春辉.市场导向与组织绩效的关系:组织学习与创新的影响——珠三角地区企业的实证研究[J].管理世界,2006,22(2):80-94. 被引量：205
  • 3刘石兰.市场导向、学习导向对组织绩效作用的影响——以产品创新为中介变量[J].科学学研究,2007,25(2):301-305. 被引量：22
  • 4Salavou,H.,Baltas,G.,Lioukas,S..Organisational Innovation in SMEs:The Importance of Strategic Orientation and Competitive Structure.European Journal of Marketing,2004,38(9/10):1091-1112.
  • 5Menguc,B.,Auh,S..The Asymmetric Moderating Role of market orientation on the Ambidexterity-firm Performance Relationship for Prospectors and Defenders.Industrial Marketing Management,2008,37(4):455-470.
  • 6Ahmet H,Kirca.The Effects of Market Orientation on Subsidiary Performance:Empirical Evidence from MNCs in Turkey.Journal of World Business,2011,46(4):447-454.
  • 7Grewal,R.,Tansuhaj,P..Building Organizational Capabilities for Managing Economic Crisis:The Role of Market Orientation and Strategic Flexibility.Journal of Marketing,2001,65(2):67-80.
  • 8Sandvik,I.L.,Sandvik,K..The Impact of Market Orientation on Product Innovativeness and Business Performance.International Journal of Research in Marketing,2003,20(4):355-376.
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  • 10Kohli,A.K.,Jaworski,B.J.,Kumar,A..MARKOR:A Measure of Market Orientation.Journal of Marketing Research,1993,30(4):467-477.

引证文献1

二级引证文献15

软科学
2005年 第4期

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