摘要
多维满意理论是指企业组织在市场经营中做到让顾客满意,在内部管理中做到让员工满意、股东满意,在社会中做到让社会满意。在一个企业中,顾客满意是使命,员工满意是途径,股东满意是归宿,社会满意是责任,它们之间是相辅相成的。
The satisfactory theory of many-dimensions is that enterprises make customers satisfactoty in the management and marketplace, to make employees and stockholders satisfactory in inner administration and to make the whole society satisfactory in social lives. Be living in the business ,customers' satisfaction is the mission ,employees' satisfaction is the method, stockholders' satisfaction is the final settling place,community satisfaction is the responsibility ,it's supplementary and complementary between them.
出处
《兰州商学院学报》
2004年第6期81-84,共4页
Journal of Lanzhou Commercial College
关键词
企业
顾客满意
员工满意
股东满意
企业的社会责任
enterprise
customer satisfaction
employee satisfaction
stockholder satisfactory
social responsibility of enterprises