我国网络银行的营销策略研究

The Marketing Tactics Research thatDevelops the Network Bank of Our Country

网络银行与传统银行的营销策略差别明显。本文从网络银行的内涵出发,对目前国内网络银行在营销管理方面存在的问题进行了分析,并提出了发展我国网络银行的营销策略。

The marketing tactics of the network bank and traditional bank are far different. This text,from intension of the network bank, has analyzed the domestic existing problems in such aspects as marketing management of network bank, and has put forward the corresponding marketing tactics of network bank of our country.