摘要
饭店基于内外的原因选择实施归核化经营战略,以求生存和发展。但是归核化经营导致了饭店经营业务狭窄的不足,而动态联盟战略正能弥补归核化经营在这方面的不足。因此,以归核化为基础,动态联盟为补充,二者结成一个有效的战略系统,将有助于饭店战略目标的实现。
For the of internal and external reasmm, hotels select and implement refocusing operation strategy to surrive and develop. But refocusing leads the deficiency d limited business, which cannot meet customer heed for consumption integrity.Then dynamic alliance can make up this point. Refocusing is the basis, dynamic alliance is the supplernentarity. Both consist in one effective strategy system helpful to the rdalization of hotel objective.
出处
《商业研究》
北大核心
2005年第16期35-38,共4页
Commercial Research
关键词
饭店
归核化
动态联盟
hotel
refocusing operation
dynamic alliance