家电企业分销渠道优化策略研究

The Research on Distribution Channel Optimization and Distribution Logistics

从分销渠道模式与分销物流等方面对家电企业分销渠道现状及主要存在的问题进行剖析。从渠道结构、运作模式、分销物流等方面对家电企业如何优化分销渠道以应对国际化竞争的挑战作初步探讨。对于如何遏制家电行业愈演愈烈的价格战,也将具有重要的借鉴价值。

This paper analyzes the status quo and existing problems of distribution channel in household electrical equipment industry （HEEI） .In order to answer the challenge of internationalization, the paper probes into the optimization distribution channel tactics in three aspects： channel structure, operation model and distribution logistics.