营销渠道变革的作用机理研究

Research on Innovation Force of Marketing Channel

在“渠道为王”的时代,新的渠道模式不断涌现。在这样的一种商业背景下,本文提出了一个能够综合反映消费者需求、外在环境、企业战略、渠道内部作用机制等变化对渠道变革产生影响的理论模型,揭示了该模型的作用机理,为营销渠道变革的研究提供了更为开阔的分析视角。

This article briefly reviews the condition and tendency of international organization researching on knowledge innovation evaluation. And discuses the research and development of knowledge innovation evaluation in China, Including the definition and classification of knowledge innovation activities, the evaluation and indicators of national knowledge innovation engineering, the evaluation and indicators of knowledge innovation institutions, the evaluation and indicators of knowledgeable industry, and what not.