运用专利分析进行竞争对手跟踪

Patent Analysis on Effective Means of Competitor Analysis

专利是企业开展竞争情报的重要信息源之一。将专利分析方法应用到企业竞争情报实践中,可以帮助企业识别竞争对手、掌握竞争对手的技术特点及实力,还可以帮助企业推断竞争对手的市场策略。网上专利数据库方便了专利信息的检索,而相应专利分析软件的出现又使得专利分析更加快捷有效。

Patent information is one of the most important sources for competitive intelligence. Applying patent analysis into practice of competitive intelligence will help corporation identify the competitors, know the technical strength of them, and even predict their marketing strategies. Nowadays, online patent databases make patent retrieval more conveniont, while patent analysis tools make patent analysis more efficient.