论信息不对称条件下图书市场的发展

Dicusssion on the Development of Book Market Under the Condition of Information Asymmetry

从经济学中的信息不对称理论看我国的图书市场,信息不对称是影响我国图书市场发展的一个重要因素,出版社应建立减少信息不对称的工作机制,增强竞争力。

Using the Information asymmetry theory,this article analyzes the book market of China, and thinks that the information asymmetry is an important factor influencing Chinese book market development, and then proposes that the publishing houses should establish the machanism which can reduce the information asymmetry and make them more competitive.