关于民族地区发展品牌经济的思考

The thinking about develop trademark economy of national area

品牌经济是品牌产品、品牌产业、品牌企业等形成的品牌体系和经济形态。品牌经济是区域经济发展的源动力。民族地区要认识到发展品牌经济的重要性和迫切性。发展品牌经济是提升民族地区企业竞争力的重要途径,是实现民族地区经济可持续发展的一种重要战略。民族地区发展品牌经济要运用市场力量,规范企业的生产和经营行为,打造自己的品牌;要通过体制和机制创新,营造适合品牌诞生的良好环境;运用系统力量,积极寻求品牌经济发展的新模式,促进品牌经济的快速、健康发展。

Trademark economy is a trademark system and economic style that is made of traderaark production, trademarkindustry, trademark business and so on. Trademark economy is the original power of regional economic development. National area must acknowledge the important and neccssary of develop tradematk economy. Develop trademark economy is the key way of improving national area enterprise competitive power, is an important strategy of realizing the development of national area economy continuously. In order to develop trademark economy we should use market power, standardize the manner of enterprise＇s production and management,product its own trademark; it should through create new system and mechanism to build a good enviromnent; use system power, find the new style positively, improve the trademark economy develop fast and healthy.