摘要
连云港市地方文脉是港城旅游形象设计的源泉和基础。基于古老深厚的历史积淀、神奇浪漫的文化发祥地、海陆承转南北过渡的区位优势、旖旎多姿的山海景观和物产丰饶的水晶之都等强势文脉,文章对连云港市城市旅游形象的设计分别从理念、视觉和行为三方面作了重点论述。
Lianyungang＇s tourist image comes from its striking local cultural styles such as its old history, its mysterious culture, its regional advantages, its coastal landscapes and its precious crystals. This essay , based on the above characteristic features explores from a good combination of three - dimensional images - ideal image, visual image and behavioral image.
关键词
连云港市
地方文脉
港城旅游形象
设计
the city of Lianyungang
local cultural style
tourist image of the seaport city
design
