提高我国体育用品业国际竞争力的对策研究

Countermeasure of Improving International Competitiveness of Our Sports Goods Industry

在加入WTO的今天,我国体育用品业不仅要面对日益激烈的国内同行业的竞争,同时还将面临国际同行业的强大挑战,因此了解当前体育用品业发展现状,深入分析影响我国体育用品业国际竞争力的因素,培育和提升我国体育用品国际竞争力是当前我们需要深入研究的一项重要课题。首先,对国际竞争力和体育用品业国际竞争力的概念做了界定;其次,对国际上主要国际竞争力理论做了简要的分析;第三,对我国体育用品业发展现状进了分析研究;第四,对影响我国体育用品业国际竞争力的因素进行了分析。根据分析研究,提出了促进我国体育用品国际竞争力提升的相关对策。

After entering the WTO,our sports goods industry will not only face the intense competitiveness from domestic sports goods industries,but also encounter big challenge from international corporations. It is our utmost problem to understand the developing condition of sports goods industry,deeply analyze factors influencing international competitiveness of our sports goods industry and improve the level of international competitiveness. Firstly ,this paper made definition on concept of international competitiveness and international competitiveness of sports goods industry. Secondly, the theory of international competitiveness was analyzed briefly. Thirdly ,the developing condition of our sports goods industry was analyzed and studied.Fourthly,the factors influencing international competitiveness of our sports goods industry were analyzed. Based on research result,the countermeasures was put forwarded concerned our sports goods industry promotion.