教育报刊营销环境分析

An Approach to the Marketing Environments of Educational Newspapers and Periodicals

教育报刊是出版业的特殊群体,其兴起和发展与中国教育大发展构成的特殊文化环境息息相关。近年,国家出台一系列的政策法规,进行报刊整顿,报刊经营市场化是大势所趋。教育报刊应尽快走出行政依附的怪圈,着眼市场前沿,追踪市场趋势,适时抓住机会,在市场经济中重现辉煌。

Educational newspapers and periodicals are the special group of publishing industry, and their rise and development are closely related to the special cultural environments resulting from the great development of Chinese education. In recent years, the national govenment has promulgated a series of policies and regulations to rectify the order of publishing newspapers and periodicals, thus it is inevitable for the publishing of newspapers and periodicals to be regulated by market force. Educational newspapers and periodicals should abstain from the abnormal practice of depending exclusively on the support of governments,aim at the frontier of the markets concerned, keep track of the trend of the markets, and grasp the opportunities in time so as to prosper once more in the environments of market economy.