市场经济环境下高校体育教育“产品”的生产与营销

The Production and Sales of University Sports "Products" in Market Economy

通过文献资料、专家访谈等方法对市场经济环境下我国现阶段高校体育教育的操作活动阶段(研究认为:还处于营销发展过程的初级阶段———生产阶段)、高校体育教育进行产品营销的背景、营销的方法等内容进行了研究,该研究可以为市场经济下的高校体育改革发展理论提供参考。

Based on the data and expert interview,the research is carried out on the operation stage of the current university P.E. in Chinese market economy（according to the research it is the first stage of the marketing development,ie. the stage of production）, the background of university P.E. production marketing and marketing strategies, which provides the theoretical reference to the reform of university P.E. in market economy.