2010上海世博会的旅游战略地位与对策研究

Study on Tourism Strategic Status of 2010 EXPO and Response of Shanghai

世博会是由政治、文化、经济及空间资源组合的流动性的世界性资源,旅游业是深度利用世博资源的主力产业,是提升城市竞争力的产业,不仅仅是接待服务业,世博旅游战略是世博战略的重要组成部分。世博旅游的核心战略主要由品牌、形象、产品、产业、主题等5个子战略组成,建议成立世博营销公司,系统经营世博会,提升上海都市形象。

EXPO is a worldwide flowing resource that is composed of political, cultural, economical and spatial resources. Tourism industry is a dynamic and important industry that profoundly develop EXPO resources, and is also a kind of industry promoting urban competition power, and is not only service industries; EXPO tourism strategy should be the important part of EXPO strategy, its core is composed of 5 sub-strategies： brand, image, production, industries, theme EXPOS. EXPO marketing company should be found, and managing EXPO systematically, so that promoting image of Shanghai metropolitan.